How SEO Is Impacted by 301 and 302 Redirects

Search engine optimization or SEO is the method of generating organic quantity and quality traffic into your website. SEO is crucial to your visibility and relevance online. 

Since time immemorial, website managers and owners have been encountering difficulties in grasping the concept of redirects. The most common confusion is 301 vs 302 redirect and the impact it presents to SEO. 

A redirect is a process of diverting the user and the search engine to a different address from the original URL. A redirect action is taken for a variety of reasons. First, the URL is not functional. The second is you are diverting into a new website or page. Lastly, you want users and search engines to be directed into a different but working page because your website is under construction or reboot.

A website owner must be aware of the two alternatives for redirection because it can impact SEO efforts such as ranking, reputation, content, and links.

All about 301 redirect

A 301 is a redirection that lasts for a year or longer. This redirection is for users and search engines to know that the website has been moved for good. Thus, there is a certain air of permanence in 301 redirects. Website owners utilize this redirect when they own similar domains with high domain authority, leading you to their primary website.

Frequently, internet surfers omit “www” in the URL. The 301 redirects can be of use to this habit by redirecting to In this way, traffic count remains the same because they are led back to you.

The 301 redirect is also essential in out-of-date URLs and in combining pages.

All about 302 redirect

The 302 is a temporary redirect. This type of redirect is for soft-launching a new page for feedback, a website renovation, and a website update. In 302, redirects are temporary.

301 vs 302 redirect

Redirects can be daunting and likewise can impact the SEO. Without proper knowledge of its usage and definition paired with poor execution, it can significantly affect your traffic count.

When a 301 redirect is at play, search engines will delete the old page from their index. All its contents, including links, will be transferred to a new one. After a 301 redirect, it is best to closely monitor statistics and changes in rankings. 

The utilization of a 302 redirect entails less invasive efforts from search engines. Contrary to 301, the original page remains intact, including the links created since it is only for a short time. In a 302 redirect, SEO is secured and remains the same. The retention of traffic, ranking, and authority of the page is at 100%.

Adverse effects may arise on occasions of utilizing a 302 redirect for a permanent transfer. Utilization of 302 for a 301 redirect is when a new website is running but not preserving the value and links on the original website. It can negatively impact the SEO because links acquired over time will not be included in the new page. The system is under the impression that it is a temporary move – all efforts in solidifying your brand, building your clientele, and strategizing on your links and content will all be in vain. 

A redirect is not a set-in-stone kind of action. It is dynamic. It is possible to use a 302, with the idea of it being temporary then realizing otherwise. If change turns out to be permanent, redirect from 302 to 301. 

It is of utmost importance as website owners to invest in your knowledge of these redirects. Education can go a long way. However, the utilization of a redirect must align with the purpose and outcome the website owner wants.

In the process of a redirect, it is also best practice to monitor statistics. In this way, there will be error identification through highs and lows in rankings.